AmeriShade, Inc. was selected to be Bashas' exclusive provider of automobile shade canopies for its Bashas', Food City, and AJ's Fine Foods grocery stores. The shade covers, designed in a special "low profile" model, will protect customers and their automobiles from the searing Western sun, are constructed with a high density polyethylene material that deflects up 95% of the sun's harmful UV rays while allowing the free passage of air for a general cooling effect. The shade covers are especially popular with short-term shoppers who previously had to store their newly purchased groceries in oven-like car interiors heated by the direct sun.